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Any investor can generate some monstrous returns by finding the most useful strategies in options trafing for their particular needs. Some of the most straightforward options strategies rely on buying, or going long on a stock. In contrast, selling options is known as going short. If you hold an option, you are refered to as the “long” in the contract. Otherwise, you are known as the short in the contract.

Any investor that trades on a call is paying the premium for an option to buy shares of the underlying stock at a certain price point before the expiration date. Looking forward, a long call would mean that you anticipate the underlying stock price to rise above the strike price of the call. If this happens, you are able to either sell your option for an immediate profit or you can exercise the option to buy those shares for less than the current market value.

The other side of a long call is called a long put. If you buy a put, you pay the premium for the right to sell shares of the underlying stock at a certain price before the expiration date. A long put usually means that you anticipate the underlying stock price will fall below the strike price of the option. If this does occur, then you are able to either sell your option for more than you paid for it, or if you hold shares of the stock you may sell them at a strike price for more than they are currently worth and make money.

There are certain investing ideas in the options market that remain a little more risky than a simple long call or put. Short options strategies are typically more risky. If you write a call, it means that you are giving another trader the right to buy, and must sell shares of the underlying stock at the strike price before the expiration date if this happens. Choosing this strategy means that you anticipate the price of the stock to remain neutral or fall. As long as the stock price doesn’t advance below the strike price that you made the short call at, the option is “out of the money’ and you get to keep the premium. However, if the stock price rises you might choose to buy an offsetting call at a loss in order to guard against a furthered loss when the option is excercised.

Alternatively, if you wrote a covered call, which means that you already own shares of the underlying stock, you could surrender those shares to fulfill your obligation to sell. However, you would be receiving less for them than their market value. If you wrote an uncovered call, which means that you actually do not own the shares, than you are obligated to purchase the shares first at the market price and sell them immediatly for a loss, at the exercise price, to meet your obligation.

If you are writing a short put, you are granting someone else the right to sell shares of the underlying stock at the strike price at any time before expiration to you, and you agree to buy. Short puts are useful if you expect the price of the stock to rise so that the put will expire completely worthless and you keep the premium. If the opposite happens, you might want to close out your position entirely by buying an offsetting put. Otherwise, the option will almost certainly be exercised and you would have to buy the option holder’s shares for more than the market price.

If you aren’t interested in the former, you might write a cash-secured put. This means that when you write the option, you either purchase shares in a money market account or buy some U.S. Treasury bills (T bills) so that you can ensure a stable cash return in order to complete the agreement. Otherwise, your investing ideas might be taking on too much risk in the short term.

Hedging your bets by diversifying your risk can be a worthwhile trading strategy as well. Spread strategies allow you to guard against the downside risk that you might face by simply going long or short. The flip side is that using a spread limits your potential return. Options strategies can certainly be advantageous to investors, [spinand you can really increase your profitability with less risk|because you can make your trades either less risky while maintaining profitability[/spin], or make things more risky with higher upside potential.