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You may or perhaps not be aware of Judah Hertz. If you want to hear how your normal Joe went from small town New York to big city riches, you want to hear about him. Hertz Investment Group is owned and run by Judah Hertz. Hertz Investment Group is a real estate investment group that acquires, markets and controls high end office buildings, landmarks, multi-family homes, and retail centers around the country. Judah’s career sparked in the 1970’s when he started to buy, update and re-sell run down buildings in the SoHo warehouse area. How did he make his money? By seeing potential where others only saw run down buildings. He turned them into desirable, expensive lofts. But this was only the starting. The investment guru moved on to other cities.

Leaving SoHo, Judah Hertz transferred his company to Florida. He did the similar thing in the Miami area where he renovated a dilapidated apartment building and redeveloped it into high end condos. He improved not only the buildings that he renovated but the area that they were in as well. From Florida, he moved to Los Angeles. It was there that he planned to locate his company, in his 3.5 million square foot office building. However, the rising prices in California, cut into his incomes and he decided to start looking for other alternative investment properties.

When Judah Hertz decided to invest in properties in a new area, he turned to New Orleans. There he bought various properties in the area including the Dominion Tower, the New Orleans Shopping Center, the Poydras Center, LL&E Tower, and the Texaco Center. His acquired properties in this area were estimated at 2.5 million square feet of the total 9.5 million square feet market.

Largely investing in the New Orleans was not without consequences - when Hurricane Katrina hit the area, Judah Hertz’s properties were hard hit. The damage from one of the biggest storms in US history was extensive, as most people saw via television at that time. Windows were blown out, ground floors were filled with water, structures were destroyed. The storm not only knocked out power and property, but also demoralized the morale of an entire city. However, Judah Hertz could not quit. He assessed the loss and continued to move forward. He renovated and redesigned the buildings that were left rendered . This helped not only his own personal portfolio but also the general feeling and appearance of the entire area. Since Katrina, he has continued to build his portfolio and increase his investments.