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When you build a new website, it is vital that you know your conversion rates. Find out how many X visitors you can get to your site. Out of those visitors you’re going to make Y sales which are worth Z sales. Then you can take this figure and factor in what some of your expenses will be. It’s all about being really good at math which is really cool if you think about it.

It all comes down to simple SEO. Once you are really good with your numbers you can take a look at one client that you have and you can figure out just how much work you had to go through to get just that one client. The key factor is how many clients you can obtain during a lifetime and how much effort is that going to cost me. This is where marketing your budget comes in.

I see so many people get this wrong, especially with the market research they are doing. There is only so much data you can look at before you have to say to yourself that I have to be doing some work here. It’s almost like playing the stock market. When you play the stock market, you have to design a trading system that works well for you or you won’t make any money. The same thing holds true for marketing your business. Once you find out what works, you now have to do the work to get the clients coming in. You’ll never find that perfect keyword phrase that will bring in the big bucks, so just go with a variety of them.

These facts are hard for some to swallow. You have certain people that are like the education drug addict that will spend all their time doing research without doing any testing or getting a product up and running. There is a better way to go about doing things. There is no end to market research, but there comes a time where you have to sit down and just get something done.

It really is just like trading, your past results are no indicator of what’s going to happen in your future. They can give you guidelines of what you should be doing and where you should be going and what to look out for, but it’s not set in stone. At the end of the day, there is nothing like getting that blog up and doing some work to get it ranked, then seeing the traffic come through. That is the definitive test for you.

What I suggest is to take 30 days and write down where you want to be. You can find some really good free services that will give you some pointers in the right direction. That is just a few things that go into it when you build a new website.